November 26, 2022

The winery of the Mexican Emperador unit Casa Pedro Domecq, which specializes in making wine and tending vineyards, is embarking on an expansion program that will support its continued and long-term growth.

The contribution of this winery, called Bodegas Domecq, has helped Casa Domecq in Mexico, 50 percent owned by Emperador, continue to grow since 2017 when Emperador made the investment.

While improvements have been made to the winery’s technical facilities in recent years, there are ongoing plans to plant vineyards in the Ojos Negros valley and equip the winery with the latest technology.

“While Casa Domecq is essentially known for its popular brandies in Mexico such as Presidente, Don Pedro and Azteca de Oro, the winery business shows promise and promise. Over the years, Bodegas Domecq has successfully developed wines such as Los Reyes, Calafia, XA and Chateux Domecq,” said Joan Cortes Vilardell, CEO of Grupo Emperador Spain.

“We are very honored to play a role in the advancement and recognition of Mexico’s winemaking tradition through Bodegas Domecq. Alberto Verdeja, winemaker at Bodegas Domecq, has been passionate about the winery for over 20 years. He makes some of the best wines in Mexico. At Bodegas Domecq, Alberto has made his wines the spearhead of the Mexican wine market in the world.”

Domecq was founded in Jerez de la Frontera in 1730 and came to Mexico in 1948, where it produced wine in small wineries in Zacatecas or Aguascalientes, mainly for the production of brandies. The physical winery was born in 1972.

As a venue for events, Bodegas Domecq Winery has become a center for wine tourism and private events, especially weddings, thanks to the variety of spaces and unique moments it offers.

Additionally, the winery is recognized by visitors and the local public for its commitment to sustainability and the environment through stewardship of natural resources that encourage balanced growth with environmental benefits.