Photo by: Teddy Pelaez
PMA 45th Agora Awards: Celebrating Decades of Leadership & Innovation in Philippine Marketing Excellence | Leony Garcia | Touted as the country’s pioneer trade association, the Philippine Marketing Association (PMA), the country’s oldest and most respected marketing trade organization, brings decades of excellence with the 45th Agora Awards slated on November 26, 2026.
To steer the country’s marketers to strive for quality and merit, PMA Agora Awards stands as the ultimate measure of marketing excellence honoring the finest marketers, entrepreneurs, brands and educators that have defined and elevated Philippine marketing across generations.
Now, on its 45th year, the awards returns with renewed purpose and a resonant campaign theme: “Power of One: One Standard. One Legacy. One Community.”
A LEGACY BUILT OVER SEVEN DECADES
Founded in 1954, the Philippine Marketing Association has spent over seven decades developing and promoting marketing as a profession, a discipline and a pillar of the Philippine industry.
The Agora Awards, PMA’s most celebrated tradition, was established to give name and honor to the individuals and organizations who exemplify what marketing excellence truly means.
To receive the Agora is to join an elite circle of Filipino marketing legends. Beyond an avenue for visibility, the awards have become a symbol of integrity, innovation and stewardship across industries— a gold standard that the industry looks to for direction, inspiration and affirmation that excellence, done right, endures.
L-R Mary Faith Abaño, CPM Chairperson, Agora Awards, Kimberly Ann Lim, CPM Asia Director in Charge for Agora, Michelle Ballestero, CPM Asia, 2026 PMA President, Mary Ann Cortez, CPM,, Co- Chair, Agora Master Class, Enrique Pablo “Eric” Caeg, CPM Asia, Chairperson, Agora Book | Photo by: Teddy Pelaez
THE 2026 THEME: POWER OF ONE
This year’s milestone theme carries a powerful and timely message: while excellence often begins with one person, one vision or one idea, its true and lasting impact is realized only when industries and communities move forward together.
“The Power of One represents both individual excellence and collective strength. It is about recognizing the leaders, brands, educators, entrepreneurs and organizations that continue to raise standards while contributing to a stronger, more united marketing community,” stressed Kimberly Ann Lim, 45th Agora Awards Director.
RECOGNITION ACROSS FOUR MAJOR TRACKS
The 45th Agora Awards will honor exceptional achievements across four major tracks, each designed to celebrate the full breadth of marketing’s contribution to Philippine society:
► Marketing Enterprise Excellence — Honoring organizations whose marketing strategies have driven measurable and meaningful business impact.
► Marketing Leadership & Luminaries — Recognizing executives and professionals who have led with vision, integrity and lasting industry influence.
► Entrepreneurial & Business Ownership Excellence — Celebrating entrepreneurs who have built enduring brands and demonstrated that Filipino enterprise can compete at the highest levels.
► Marketing Education — Acknowledging the educators, institutions and academic leaders shaping the next generation of marketing professionals.
TWO NEW LANDMARK INITIATIVES
As part of its expanded vision for this milestone year, the 45th Agora Awards will introduce two major initiatives designed to deepen industry conversations and preserve Philippine marketing’s living legacy.
Agora Masterclass: The Voices of One
29 July 29 2026
A premier thought leadership platform that will bring together past Agora awardees, industry leaders, innovators and marketing professionals to share insights on emerging trends, digital transformation, leadership and the future of Philippine marketing. More than a conference, the Masterclass will be a living dialogue between the legends who built this industry and the next generation poised to lead it.
Agora Book: The Journeys of One
Launching 26 November 2026
A commemorative legacy publication featuring the stories, insights, defining moments and leadership journeys of past Agora awardees. Equal parts tribute and inspiration, the Agora Book will serve as a definitive archive of 45 years of Philippine marketing excellence, and a compass for the marketers, entrepreneurs and business leaders who will shape the next 45.
The Agora Awards remains committed to recognizing those who continuously redefine the status quo through inventive thinking, bold direction and a deep commitment to positive transformation– proving that the true Power of One lies in its ability to spark growth, leave a lasting legacy and unite people.
